Florist is short for Flower Therapist!

Science has confirmed what florists already knew – flowers make people feel good. Seems obvious, right? But beyond the instant feeling of happiness after receiving flowers (no matter the age group) there is a lasting sense of contentment & life satisfaction along with closer ties to family & friends according to a study by Jeannette Havailland-Jones at Rutgers University.

Both the recipient & the giver benefit – gratitude & generousity generate positive feelings, which in turn can lead to better health, happiness & “human connectivity.”

As a further benefit for the gift-giver – people who send flowers as gifts are perceived to be successful, caring & emotionally intelligent, more so than givers of other gifts. (Hey, we already knew this about our customers
at Brooklin Floral & Garden Shoppe!) Flowers are an appropriate gift for virtually every occasion & the specific
flowers and the colour of those flowers can convey meanings & feelings to the recipient. For example – a soft pastel pallette gives a sense of comfort, perfect for a sympathy gift to the home, while a vase filled with red roses instantly says love & romance. So, not only can we change a person’s thoughts about us by giving the gift of flowers, we can evoke a certain feeling by the flowers we choose. Talk about flower power!

Thanks to many recent studies we now know that happy employees = increased productivity. Well, not only can flowers make employees happier at work, they can increase employee creativity. In another study, Texas A&M University found that participants “demonstrated more innovative thinking, generating more ideas & original solutions to problems in the office
environment that included flowers & plants.”

Instead of looking at the purchase of flowers as a luxury, think of the chain of benefits – the florist feels good while designing a unique arrangement or bouquet for your needs, you feel great choosing the perfect flowers to give to someone special, the recipient feels happy & grateful when they are delivered to their workplace, he/she then shows it off to their co-workers who in turn are creatively recharged & all these people think better of you for sending such a thoughtful gift! Who knew just how powerful the gift of flowers could be? The florists at Brooklin Floral & Garden Shoppe of course!

So, stop into the shop “just for the smell of it” or pick up a bouquet for yourself or for giving & make everyone feel good. You can visit our website at brooklinfloral.ca to browse our gorgeous designs (although we can’t be sure if just looking at flowers will make you feel better – no study on that yet!) or call us about our seasonal workshops. Creating your own floral design is guaranteed to make you feel good.

* An Environmental Approach to Positive Emotion: Flowers
Jeanette Haviland-Jones, Department of Psychology, Rutgers – The State
University of New Jersey

Blog brought to you by:  Brooklin Floral & Garden Shoppe Inc.  905-655-4424,  www.brooklinfloral.ca


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